Pre-production is all about figuring a bunch of answers to questions that don't exist yet. Without pre-production, your video or project won't be as great or impactful as possible, and asking better questions can get you closer to a final product. Here are some essential pre-production questions to ask before your next project:

1. What's the purpose of this video?

2. Who is your ideal target audience?

3. What are the key messages?

4. What is your ideal timeline for completion?

5. What is the project budget?

6. What emotions are we trying to evoke?

7. What specific visual media should be captured?

8. Who will speak on behalf of the organization?

9. What questions should I ask the interview subjects?

10. Who needs to approve the final video?

11. Where will the video be shot?

12. How will the final video be hosted, distributed, and repackaged?

13. How long should the video be?

Asking these questions early on can help ease the process of creating a video! To find out more information, please visit VisualMediaCo.com.