From Storyboard to Final Video: Driven to Serve, Tennessee Farmers Cooperative 2023

Tennessee Farmers Cooperative wanted to produce a commercial based on a storyboarded concept.

Case Background

Tennessee Farmers Cooperative needed help finding a production company to bring their pre-storyboarded idea to life. After searching for years, the project landed with Visual Media Co.

Key Issues

#1 Vision Execution

It is imperative for Tennessee Farmers Cooperative to execute its original idea, but it needed assistance getting it to completion.

#2 Professional Look

Tennessee Farmers Cooperative represents farmers across Tennessee, so it was important for the project to look professional and authentic.

#3 Reasonable timeline

The project was requested for an event, so timely production and editing were vital.

Solutions and Implementations

#1 Follow the storyboard, but paint the story

While Tennessee Farmers Cooperative storyboard had a story, it needed a cohesive look. Visual Media Co helped fill in the gaps for the story and imagery.

#2 On location, creating the "Look"

The majority of the project was shot on location with Tennessee Farmers Cooperative advising and to their vision, creating the look they needed.

#3 Quick turnaround and timelines

The project was completed well ahead of schedule due to coordinated planning between Visual Media Co and Tennessee Farmers Cooperative.

Results and Evaluation

Co-Op was absolutely over the moon in bringing their vision to life.

This campaign was also picked up and run by other local Co-Ops and personalized with their branding.

Here's what our client said about the final product

"Working with Visual Media Co. was a seamless process. They were fantastic, from the storyboard and planning process to bringing our vision to life. They brought our vision to life even better than we could have imagined!"

"Thrilled about how these promos came out for our local Co-ops.

From storyboard sketches to finals, = Nailed it!

Thanks to Visual Media Co., who took ideas and grew them into an exceptional final product."