From Storyboard to Final Video: Driven to Serve, Tennessee Farmers Cooperative 2023
Tennessee Farmers Cooperative wanted to produce a commercial based on a storyboarded concept.
Case Background
Tennessee Farmers Cooperative needed help finding a production company to bring their pre-storyboarded idea to life. After searching for years, the project landed with Visual Media Co.
Key Issues
#1 Vision Execution
It is imperative for Tennessee Farmers Cooperative to execute its original idea, but it needed assistance getting it to completion.
#2 Professional Look
Tennessee Farmers Cooperative represents farmers across Tennessee, so it was important for the project to look professional and authentic.
#3 Reasonable timeline
The project was requested for an event, so timely production and editing were vital.
Solutions and Implementations
#1 Follow the storyboard, but paint the story
While Tennessee Farmers Cooperative storyboard had a story, it needed a cohesive look. Visual Media Co helped fill in the gaps for the story and imagery.
#2 On location, creating the "Look"
The majority of the project was shot on location with Tennessee Farmers Cooperative advising and to their vision, creating the look they needed.
#3 Quick turnaround and timelines
The project was completed well ahead of schedule due to coordinated planning between Visual Media Co and Tennessee Farmers Cooperative.
Results and Evaluation
Co-Op was absolutely over the moon in bringing their vision to life.
This campaign was also picked up and run by other local Co-Ops and personalized with their branding.
Here's what our client said about the final product
"Working with Visual Media Co. was a seamless process. They were fantastic, from the storyboard and planning process to bringing our vision to life. They brought our vision to life even better than we could have imagined!"
"Thrilled about how these promos came out for our local Co-ops.
From storyboard sketches to finals, = Nailed it!
Thanks to Visual Media Co., who took ideas and grew them into an exceptional final product."
Community Catalyst: Unveiling the Transformative Impact of United Way's Give Where You Live 2023 Case Study
Community Catalyst: Unveiling the Transformative Impact of United Way's Give Where You Live 2023 Case Study
https://www.givewhereyoulivemaury.org/
Give Where You Live Maury is a day of giving, held annually on Giving Tuesday, fueled online by the power of social media and collaboration. Give Where You Live Maury is an initiative of United Way of Maury County, Inc. to highlight our 55 community nonprofits and provide a platform to promote charitable giving.
Case Background:
Last year, the United Way of Maury County switched to 'Give Where You Live' for their annual fundraising campaign. United Way believed that if they could increase awareness of the campaign on social media, they could dramatically increase their funding this year. United Way contracted Visual Media Co to create and deliver a social media awareness campaign around 'Give Where You Live.'
Key Issues
#1 Awareness of the Campaign
Being only the second year, getting visibility liftoff was crucial for growing the campaign.
#2 Early Holiday Fatigue
Buyers have already spent money before Giving Tuesday, and most have maxed out their budgets.
#3 Creation and Execution of a Social Media Campaign
United Way does not have the knowledge or resources for a sustained, months-long visual media campaign.
Solutions and Implementations
#1 Consistent and unified messaging
Creating a series of pre-written posts and scripts ensures the "Give Where You Live” remained consistent across the board.
#2 Create an accumulation campaign of both paid and owned media to raise awareness slowly but steadily before the event
With a small ad budget, specific targeting, and multiple posts per day leading up to the event, the overall awareness and participation increased significantly.
#3 Feature local people and places to drive the idea of local/Maury
Seeing local faces and names attached to a project inspires others to participate, like=like. Showing their friends and family adds a layer of emotional attachment to the campaign.
Results and Evaluation:
With a 278% increase in reach and a 596% increase in content interactions on Facebook alone, we drove an increase of 765% in link clicks to the website for the campaign. Overall, the campaign raised 3X more money than last year and was recognized online by Giving Tuesday.
"With the addition of Visual Media Co., our annual fundraising campaign grew three times the previous year."
"By handing over the PR to the professionals with Visual Media Co., all parties involved - UWMC, our partner agencies, and the community as a whole benefited."
"The freedom to focus on other areas of our annual campaign, after bringing Visual Media Co. on board to handle the creative content, was priceless!" Laura Truelove
It’s Christmas in Columbia: 37th Columbia Main Street Christmas Parade & Tree Lighting 2023 Production and Live Stream Case Study
37th Columbia Main Street Christmas Parade & Tree Lighting in Downtown Columbia Tennessee 2023
Columbia Main Street has hosted the Christmas Parade in Columbia, Tennessee, for over 37 years. This case study explores the challenges faced by Columbia Main Street, VisitColumbiaTN, and The City of Columbia when putting on a streaming live production for the event and why Visual Media Co is the right choice.
Case Background:
Columbia Main Street, while hosting and managing the parade, requires a visual media video production team to produce a final video or live stream product to show off our community to the world. With Columbia becoming one of the fastest tourist attractions and livability destinations in the United States, the City and its affiliates must look and sound their best when creating content.
Key Issues:
#1 Restricted Production Resources
-Columbia Main Street lacks most production resources such as cameras, lights, switchers, infrastructure, etc.
#2 Limited Pre-Production Knowledge
-Understanding the how of a production is paramount in getting a great final product, and missed steps in pre-production can ruin a broadcast.
#3 Unknown Distribution Methods
-Where and how was the broadcast going to be viewed and audience maximized
Solutions and Implementation
#1 Use our team’s combined 50 years of parade broadcasting knowledge to create a fantastic production.
-From the executive producer down to the camera ops, Visual Media Co has produced over 50 years' of consistent live parade content for Columbia and Maury County. This year was particularly challenging because of the weather situation, with getting equipment wet and failing.
#2 Work with Columbia Main Street and the entire parade committee to streamline processes
-From start to finish, our team is there to help Columbia Main Street look and sound their best. Helping to streamline processes in favor of the production team allows the entire show to go on!
#3 Maximize the reach of the event
-Using various distribution channels, Visual Media Co promoted the event across its own networks and using available resources.
#4 Promote Columbia Positively
-Visual Media Co understands the importance of positive messaging for our clients, and promoting goodwill at and through the holidays is a great way to feature Columbia Main Street and its mission.
Results and Evaluation:
With over 20,000 unique views and over 23 days of minutes viewed after the first seven days of the initial broadcast, Visual Media Co is proud of the distribution of the event.
This case study highlights the importance of having an experienced team who understand the unique visual media challenges and solutions.
Book Publication: THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING : Less than a 30 minute read, but years of work! (Quick and Dirty Guides)
Make it stand out
"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.
In the introduction, the author shares their personal experience of reinventing and creating a brand from scratch. They empathize with the reader, acknowledging the overwhelming nature of branding when it's your name and responsibility on the line. The author's goal is to put the reader's fears to rest, help them find their authentic voice, and look across various platforms.
Chapter 1 delves into the crucial question of why you want to build a brand. The author emphasizes the importance of knowing your "why" and aligning it with your brand to maintain unity and set the right tone for clients. Through introspection exercises and seeking input from others, you'll better understand your strengths, weaknesses, and area of expertise.
Chapter 2 focuses on the naming process, which can often be challenging. The author provides guidelines and rules for choosing a clear, readable, writable name that evokes an idea or emotion. They also share strategies for overcoming the hurdle of a name that's already taken and caution against common naming mistakes.
In Chapter 3, the author explores the significance of securing a domain name (.com) and guides readers on how to check availability and register their desired URL. They explain the importance of having a .com domain and offer alternative options such as .net, .org, and country-specific extensions. The chapter also covers different hosting options, including free URL redirects, Squarespace, and self-hosting, with insights into the benefits and considerations of each.
"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a valuable resource for entrepreneurs and small business owners seeking to establish a strong brand presence. It offers practical advice, real-life examples, and actionable steps to help you navigate the branding process effectively. Whether you're just starting or looking to enhance your existing brand, this book will equip you with the knowledge and confidence to create a compelling brand that resonates with your target audience.
Maury Alliance Annual Meeting 2022
Maury Alliance Annual Meeting 2022 Tuesday Mar 1, 2022 5:00 PM - 8:00 PM CST
