How Can A Corporate Video Help My Business/Company?
Are you still deciding whether to shoot a corporate video? Here’s why it’s one of the most worthwhile decisions you can make.
As with most things in life, seeing is believing. That’s why a large chunk of global consumer internet traffic goes into watching videos. Likewise, on a site, visitors are likely to play video rather than read through the text. For the skeptics, consider the viral dancing robots’ video from Boston Dynamics. It generated a lot of buzz on social media, and even individuals who didn’t know about the company now do. But what did they do differently? You will be surprised to know it wasn’t anything extraordinary. It was just a simple corporate video made personal and intimate. Instead of using jargon to explain robots, they chose a fun way to do so, and the results speak for themselves.
Corporate videos are by design instrumental in online video marketing and showcasing the company from an insider perspective. Through them, you can share company culture, values, testimonials, and your service offering. This is why, nowadays, videos are more of a necessity than an option. To make one, there are several approaches to consider. If your interest is explaining the product/company to clients and new employees, this is your opportunity to shine with a video that captures the brand in its glory. A great video is also an implied assurance of quality and awareness. Instead of using a written statement, opt to make the statement relatable by putting a face behind the words.
Chances are, if you are reading this piece, you have already considered corporate video production in Nashville and Middle Tennessee. To make a corporate video that stands out, consider approaches like funny, touching, serious, or viral. You don’t need a complex idea to make a ripple. They are hard for the audience to associate with, and they might blow up the budget. Remember, you compete for your audience’s attention, and any advantage counts.
Focus on developing your objective rather than dabbling in cliches or other expressions that make it casual—unless it’s what you are going for. The production of your video will matter a lot too. However, as much as you want the production quality to come through, brevity is supreme. Opt for effective visuals and concise language that will communicate everything you want it to in a short time.
As attractive as a DIY is, corporate video production is not an opportunity for a company to skimp on resources or cuts corners. The video is the organization's face, and a shoddy execution may do your brand more harm than good. To get the best results, opt to use a professional company to produce and direct how you want it. Costs aside, a professional will assist you in achieving the objectives we have discussed. This is your opportunity to use top-class equipment, streamline editing, and look at the production from a different perspective.
You see your product in a different light and avoid the proverbial ‘falling in love with your product.’ The benefits of using the best video production companies can also extend to costs in the long run. Imagine the number of edits needed to make a perfect clip and consider what benefits that time has on your company.
Simply put, the professional touch in a video will be a good look in your corporate video. This and the fact that outsourcing the production allows you to focus on serving customers makes it a no-brainer. As the business landscape evolves, the smartest and easiest way to unlock your business’s next level is through a professionally done corporate video.
Let Visual Media Co craft your unique corporate visual story.
