Creating a great video is sort of like baking a perfect cake; if you follow the steps at the end and know what to do, you'll have your desired outcome! What are these steps, and how can knowing them help you make a better video?

Step 1: Pre-Production

All great productions require Pre-Production. This planning and resource gathering phase is essential in making the rest of the stages go quickly, smoothly, and on schedule. Think of it like a shopping list: Who is going to be on camera? What is the subject matter? Where will you shoot it? When will you write and record the material? Why is this important to your audience? How will they view it? These are all the types of questions you should ask when figuring out your pre-production.

Step 2: Production

Production is when you shoot, build, or create the bulk of the raw material for the project. Think of all the interview, A and B Roll shots, audio capture, and more as your eggs, flour, sugar, oil, etc. These pieces are essential for combining and baking to completion in post. The better the resources, the better the cake!

Step 3: Post-Production

Now that you've got all the materials created, it's time to start mixing and baking! Putting clips on a timeline with interview shots, audio, lower 3rds, and character generation is just like adding a pinch of this and a dollop of that. Rendering it out and showing it off just like asking someone to sample that cake! Does chocolate cake taste like heavy classical music with this piece?

Whether you've made a video or cake before, knowing what steps to take and in what order is key. To find out more about how we can help you bake your perfect video, visit https://www.visualmediaco.com/.