They say a picture is worth a thousand words, but what does that mean?

Visual Media is information in the form of visual representations. Visual media in marketing uses visually appealing graphics and designs to promote a business or company. It includes not just graphics but also videos and photos. Types of visual media include digital and printed images, photography, graphic design, videos, animation, and more.

Visual media is regularly viewed on billboards, smartphones, newspapers, screen projectors, posters, televisions, computers, and various other mediums and devices, including this one!

Visual media is interpreted using what we, as people, see visually instead of aural (hearing) or tactile (touch) media. It plays a role in advertising, art, communication, education, business, and engineering. Visual media is often used as a learning and teaching aid, such as in presentations and training guides. Photography and video are the primary visual media types and capture a location, moment, memory, or message in a visual form.

So how does this relate to your business? Well, humans are naturally attracted to visuals.

Our brains tend to retain 90% more information when the information is in the form of a visual as compared to information that is simple text. This is one of the main reasons why visual media is on the rise. According to one study, content with compelling images can generate 94 percent more views on average than content without images. The importance of video as a visual media can be corroborated by the fact that 78 percent of Internet users watch videos every week, and 55 percent watch videos every day. Major platforms like YouTube have helped videos become a huge success, and not to forget that almost all social media platforms (Facebook, Instagram etc.) allow videos.

If you’re seriously trying to impact your business, visual media is a way to break through the noise and find your potential customers. Find out more by contacting us today!

Soucres: https://purplecowagency.com/visual-media-why-you-should-use-it/

https://www.reference.com/world-view/types-visual-media-18e9b6c9751ecd10

http://miltrainingdollydhang.weebly.com/visual-media-and-information.html